## Progressive Decentralization: A High-Level Framework A strategic approach for gradually transitioning from centralized to decentralized systems. In their latest research paper for A16Z Crypto, koodos' CEO, Jad Esber and Prof Scott Kominers, koodos advisor, Professor at Harvard Business School and Research Partner at A16Z Crypto, explain a high-level framework for designing for future decentralization up front, and offer some guidance about when and how to do so. The guidelines apply to both web3 projects and more traditional organizations. #### [Check out the paper here](https://a16zcrypto.com/posts/article/progressive-decentralization-a-high-level-framework/) ## Latest news about koodos **Jennie on The Sound Mind podcast** Jennie Silber, founding engineer, features on The Sound Mind, a podcast exploring the intersection of music and psychology. [Read More](/content/news/jennie-on-the-sound-mind-podcast/index.html) **Cambridge University Highlights koodos co-founders** Recounting the story behind Apu & Jad [Read More](/content/news/cambridge-university-highlights-koodos-co-founders/index.html) **Business Insider: Gen Z is trying to log their way out of doomscrolling** Shelf Featured in Business Insider on the Rise of “Logging Instead of Doomscrolling” [Read More](/content/news/business-insider-reports-on-logging-instead-of-doomscrolling/index.html) **Mozilla & koodos team up on new paper** The most critical resource in the next era of AI isn’t compute or models, it’s who controls personal context [Read More](/content/news/mozilla-koodos-team-up-on-new-paper/index.html) **Personal Context Infrastructure** The most important evolution in personal technology since social media [Read More](/content/news/personal-context-infrastructure/index.html) **We're The First Company Listed in DTI’s Data Trust Registry** Helping set the standard for a more trusted, user-directed data ecosystem [Read More](/content/news/we-re-the-first-company-listed-in-dti-s-data-trust-registry/index.html) **Context Is All You Need** AI systems that understand you deeply enough to anticipate needs and take autonomous action will fundamentally reshape how we interact with technology. But who controls that understanding? [Read More](/content/news/context-is-all-you-need/index.html) **Pinterest Co-Founder Evan Sharp Boards Koodos, the Makers of the Shelf App** Thrilled to announce one of this generation’s most pivotal internet builders and designers is joining our Board. [Read More](/content/news/pinterest-co-founder-evan-sharp-boards-koodos-the-makers-of-the-shelf-app/index.html) **Tasteland ep.32: The Internet Is Broken—Can Taste Fix It?** koodos' CEO joins the Tasteland podcast and chats about Shelf, trends around technology for self-understanding and connection, and how we might get to a more agentic version of the internet. [Read More](/content/news/tasteland-ep-32-the-internet-is-broken-can-taste-fix-it/index.html) **The Next Phase of the Data Economy** Our pre-publication paper is out - and already one of the Top 10 pieces on SSRN! [Read More](/content/news/pre-publication-paper-out/index.html) **Koodos Announces Shelf – A Social Network Built Around Media Consumption & a New Personal Data Manager** koodos is excited to announce the official launch of Shelf, a personal data manager & social network based on the media you consume. Shelf recently came out of beta, reaching the 6th spot on app charts and was recognized by Business Insider as one of the Top Apps of 2024. [Read More](/content/news/shelf-techcrunch/index.html) **Lit Girl Summer: Our Era covers Shelf** Our Era Mag covers Shelf, the "Lit Girl Summer" trend and how people fundamentally love to share what they’re into with others -- especially in subtle ways [Read More](/content/news/lit-girl-summer-our-era-covers-shelf/index.html) **Tumblr, Instagram, Pinterest Founders & Founding Team Members Join Forces on Shelf** The Old Guard Backs the New [Read More](/content/news/tumblr-instagram-pinterest-twitter-and-zynga-founders-founding-team-members-join-forces-on-shelf/index.html) **Los fundadores de Tumblr, Instagram y Pinterest y los miembros del equipo fundador unen fuerzas en Shelf** La vieja guardia respalda a la nueva [Read More](/content/news/los-fundadores-de-tumblr-instagram-y-pinterest-y-los-miembros-del-equipo-fundador-unen-fuerzas-en-shelf/index.html) **koodos' CEO Speaks to Ofcom on The Evolution of Internet Platforms & Digital Identities** Jad Esber, CEO of koodos, recently addressed Ofcom on the future of internet platforms and digital identities, emphasizing user control over personal data. [Read More](/content/news/koodos-at-ofcom/index.html) **Koodos Joins NVIDIA's Startup Program** Membership in the program affords Koodos special access to NVIDIA's resources [Read More](/content/news/koodos-joins-nvidia-s-startup-program/index.html) **HBR’s The Year in Tech 2024** Our team authored a chapter in HBR’s tentpole publication about the trend towards less zero-sum models for businesses built on data portability that expand the scale and type of value they can provide their users. [Read More](/content/news/hbr-s-the-year-in-tech-2024/index.html) **Personal Data Management Design Patterns** We’re co-hosting a Creative Residency with IDEO to explore design patterns around personal data management and provisioning third-party access to personal data. [Read More](/content/news/personal-data-management-design-patterns/index.html) **YouTube calls Shelf "the hottest new Gen Z app"** YouTube research team conducted a wide-ranging survey with young YouTube users and found Shelf to be "the hottest app" among that demographic. See Crush Music's newsletter entry about this. [Read More](/content/news/youtube-calls-shelf-hottest-new-gen-z-app/index.html) **koodos Team Featured in Business Insider for Disrupting the Social Media Landscape** The koodos team has been recognized by Business Insider for their innovative approach to transforming social media with user-centric apps. [Read More](/content/news/business-insider-disrupting-social-media/index.html) **The Next Phase of the Data Economy** New White Paper Explores The Forthcoming Inversion of Internet [Read More](/content/news/the-next-phase-of-the-data-economy/index.html) **Shelf Named One of the Top Social Media Apps of the Year by Business Insider** Shelf, a product by koodos, has been honored as one of the top social media apps of the year by Business Insider for its unique take on helping people learn about themselves and others. [Read More](/content/news/best-social-media-apps-business-insider/index.html)